April 29, 2024

Happy Monday!

Here’s the Business Buzz with A Helpful Trend, Tip, Tool, and

a Hot Take from HiveThink to help you this week.

Before we get to the normally programmed Business Buzz, we have three awesome events to tell you about.

3 HiveThink X Coffee Break Events Coming Up

Event 1:

In case you didn't know, April 29th through May 2nd is the inaugural Chattanooga Entrepreneurship Week, presented by Tennessee Valley Federal Credit Union and the Chattanooga Business Resource Collective. 

As part of the special week, HiveThink is teaching a 101 crash course on social media for entrepreneurs.

It will be a fun, free, and educational time going over some of the most important things entrepreneurs should know about social media

Location: Finley Stadium Ultra Club (1826 Reggie White Blvd, Chattanooga, TN 37408)

Time: 4 - 4:50 pm

We’re also doing two Coffee Break’s in May.

Event 2:

Our May 3rd Coffee Break will be a great way to celebrate Chattanooga Entrepreneur Week and to hear from TVFCU and the Idea Leap Winner.

Event 3:

Our May 10th Coffee Break will be a big day celebrating the work down in the Empower Youth celebration put on by Be The Change Youth Initiative, in partnership with HiveThink. Red Bank High School students will be selling art and competing in a business pitch competition using everything they’ve been learning about entrepreneurship from HiveThink throughout the year.

More details at happycoffeebreak.com

Now back to the normal Business Buzz content!

01 HiveTrend - Dance Battle Video Trend

🕺🏻 Use a dance battle as a metaphor for opposing sides.

The basic idea is to have two people in a bobbing dance position facing each other.

🥊 As each side takes turns throwing fake punches at the other have text pop up above them to represent their side of the argument.

Use this video as an example to adapt to work for your industry.

02 HiveTip - Save Time Every Time

Last week we talked about the power of checklists to ensure important, repeated tasks get done correctly. This week we’re taking a look a templates.

Templates are similar, but where checklists are about quality assurance, templates are about automating redundant portions of repeated work, saving you time and effort now and into the future.

✍️ For example, you know how a lot of people have professional email signatures?

Most of them set their emails up so that when they start composing an email it already includes the email signature, allowing them to focus their time on crafting a an effective email without taking the extra time to create an email signature from scratch.

This is how to think about templates.

What parts of tasks are exactly the same each time you do them?

Ask yourself how you might turn those elements into a template.  

Now, imagine how much time you’d save if you make an process improvement like that every week…

03 HiveTool - Why Some Systems Work While Others Fail

🤓 According to the law set forth by systems theorist, John Gall:

“A complex system that works is invariably found to have evolved from a simple system that worked.

The inverse proposition also appears to be true: a complex system designed from scratch never works and cannot be made to work.

You have to start over, beginning with a simple system.”

In other words:

1. Start with a small set of simple actions that bring the results you want.

2. Only add more if it actually helps things improve.

Bonus: Occasionally, cut the weeds from your complex system that are taking energy away from the plants that bear fruit.

04 HiveTake - Rule #1 of Marketing

📖 Josh Kaufman’s writes in the great book, The Personal MBA, that “Rule #1 of Marketing is that your potential customer’s available attention is limited.”

It’s important to remember that when marketing, you’re not just competing with other businesses of your type, you’re competing against everything out there:

• Taylor Swift

• Football

• Rewatching The Office for the 20th time

While most of us don’t have the budgets or time to make entertainment on the levels of studios or celebrities, where we can grab peoples’ attention is in the topics we choose to cover and the value we give to solve problems in our audience and customers’ lives.

Until next time,

The HiveThink Team

P.S. Check out our latest podcast episode here! We talked about some great entrepreneurial topics to kick off Chattanooga Entrepreneur Week:

• best advice received

• surprising benefits,

• common myths.

We hope you get a lot out of it!

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