Business Buzz 🐝

March 04, 2025

THE BUSINESS BUZZ

2025 Edition

ISSUE #1

THE STATE OF SOCIAL

& WHY YOUR BRAND NEEDS TO ADAPT

Instagram May Launch Reels as a Standalone App

What it means: Video-first content isn't just here to stay—it’s getting its own dedicated space. Brands that aren’t prioritizing Reels could lose organic reach.What to do: If you’re not using short-form video effectively, now is the time to double down.

Meta Fixes ‘Error’ After Graphic Content Floods Instagram Feeds

What it means: Algorithm glitches can change content distribution overnight. A diversified content strategy is essential to maintaining brand trust.What to do: Stay agile—engaging content and community management are crucial to handling unexpected platform shifts.

94% of Consumers Prefer Contextually-Relevant Ads

What it means: Users want personalized, meaningful content—not generic, algorithm-driven ads.What to do: Brands should invest in organic storytelling and content tailored to audience preferences.

TikTok, Instagram, and the Battle for Attention Continues

With TikTok dominating trends and Instagram adapting aggressively, brands must be where their audience is—before they get left behind. (sources)

MARCH 14

COFFEE BREAK

We hope to see you March 14th at The Hawthorne at The W! More details coming soon.

STAY UPDATED

WHY YOU NEED A SOCIAL MEDIA MANAGER

Hey friends, Dillan here!

I was recently asked about the importance of a social media manager. Think of your brand’s social media pages as your digital storefront—the first impression potential customers get when they discover you online.

Here’s the reality: Over 50% of active social media users now search for products and services on TikTok and Meta apps instead of Google. If your brand isn’t showing up or engaging consistently, you’re losing potential customers to competitors who are.

Your socials need someone actively managing the shop—ensuring you stay relevant, capture valuable insights, and consistently connect with your audience.

Want to see how I can bring the same strategy and care to your brand as I have for Dr Teal’s and Ole Smoky Moonshine?

Click the link below, and let’s chat.

LET’s GRAB COFFEE

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