Do you ever feel like your morning routine isn’t TikTok-worthy? Me too. But algorithms are changing, TikTok is backtracking, and Chattanooga’s riverfront is about to get a glow-up. Let’s break it down quick.

In Chattanooga

From NoogaToday, we have been presented with a graphic of what the Chattanooga Riverfront might look like, and the first phase of construction is set for early 2026. If you have opinions, you are still able to share your thoughts.

What’s the Buzz About? (Social Media)

• 🎬 YouTube is testing a new Shorts editing feature that warns creators when captions, stickers, or elements might get blocked by UI overlays.

• 💸 Meta is considering ad-free, paid versions of Facebook & Instagram in the UK—something they’ve already launched in the EU for €5.99/month.

• 🧵 Threads has added profile topic tags, new quote/reply controls, and an updated video player—giving users more control over their content.

• 👏 TikTok (finally) removed the AI “chubby” filter after backlash.

• 📱 Instagram might introduce a picture-in-picture feature, allowing users to scroll while watching videos—basically TikTok’s entire model.

What’s the takeaway here? Platforms aren’t just responding to user behavior. but are pushing new ones in hopes that we follow. They’re going to start giving us longer videos, more tools for engagement, and even more control over our feeds.

Do You Never Feel Fulfilled?

A post that hit me this week really shifted my perspective on ambition and fulfillment.

In the post that I came across, Ali was talking about how you can hustle and hit every milestone, but if you never pause to define what actually makes you happy, you might just be chasing fulfillment in an infinite loop.

He has an exercise where he encourages us to write down something he calls “target moments.” Target Moments are achievements that would blow the mind of your younger self, but you’ve just gotten used to them!

Write down your target moments after reading this newsletter and see how far you’ve come :)

🔗 Read his post here

Storytelling: What’s Actually Working?

I’m being honest with you—it’s okay if your content doesn’t go viral. BUT it does need to be interesting and worth the watch.

YouTube is literally warning content creators that poor design choices will hinder content performance.

And Instagram is pushing longer videos, whether we want them to or not!

I think we get caught up in the idea that we need to follow trends, but what we really need to focus on is making content people care about. We need to stop chasing engagement and start earning it.

A Morning Routine That Went Viral.

Ashton Hall, a fitness influencer, just went viral. Not for a crazy workout, but for his 5 ½ hour morning routine that includes a banana peel facial, two ice baths, and multiple bottles of Saratoga Spring Water.

I give to you Duolingo’s recreation.

And That’s It!

I’m Dillan—one of the HiveThink guys and a founder of Coffee Break Chattanooga. I got my start working for one of Gary Vee’s companies, where I learned a lot about people—and even more about social media strategy. Now, I’m helping Chattanooga businesses grow through content, branding, and digital strategy.

Want to chat about marketing, branding or just grab a coffee?

Let’s connect: https://linktr.ee/dillanwhisenant

~ See you in the next edition! 🐝