Monday, Feb, 12th

Happy Monday!

Here’s the Business Buzz with A Helpful Trend, Tip, Tool, and

a Hot Take from HiveThink to help you this week.

01 HiveTrend - Events Are Big

🧗‍♀️ According to Eventbrite’s 2024 Trends report, “60% of 21- to 35-year-olds are ‘adventure-hungry’,” and are looking for interactive and immersive events.

They also report that “69% of event-goers would rather spend money on an experience than material goods.”

If you put on events, this can help you better position and plan them.

If you don’t, how can you participate in events like this in order to connect with your ideal customers and potential partners?

🟢🟢 P.S. Did you know that two of the HiveThink members are creating a cryptid festival similar to the Mothman festival, but using a local legend? Check out this short episode of Startup Heroes where we hear from Nate Tucker and Dillan Whisenant on what to expect from the Green Eyes Festival.

You can listen to it here!

02 HiveTip - Tired Of Reinventing The Content Wheel? Do This.

😴 Are you tired of coming up with new ideas for your content?

Here's a simple, yet powerful tip: Instead of making just one piece of content and then starting over from scratch, why not create something that keeps coming back?

📺 Think of it like your favorite TV show.

When you have a regular series or theme, it's like having a reliable friend who shows up when you need them. It's easier for your audience to remember and look forward to, and it gives you a framework to build on each time.

So, instead of reinventing the wheel every time you create content, consider testing different recurring series. The ones that flop, you stop. The ones that take off, you continue. Your audience will thank you, and you might just save yourself some time and energy too!

03 HiveTool - Google Questions - Endless Topics

If you aren’t sure where to start when it comes to a recurring show, then one of the best things you can do is to learn more about what your ideal audience is searching for in your industry.

🛠️ Here’s a great tool to make that easy.

Type a question relevant to your industry into google.

See how there’s a section that says “People also ask:”?

❓Notice how below it there are some drop down questions… These are things people are literally searching for on Google!

Those are a great start, but did you know that each time you click the dropdown section of one of those questions it keeps giving you more questions?

Use this trick whenever you’re struggling with content ideas. Answer the questions with your content and save them the trip to Google!

04 HiveTake - The Virtuous Cycle

“Your best customers become your new salespeople” - Seth Godin All of us at HiveThink have found this to be true.

To keep getting those types of customers, focus on doing these two things:

1. Be great. Focus on continually improving your offerings.

2. Be nice. Focus on continually improving your customer service.

If you continue this cycle, you will attract new customers, retain old ones, and build a reputation based on excellence and quality.

This edition of The Business Buzz is sponsored by (Be)Caffeinated’s catering and bulk coffee voucher options.

Whether you have a special gathering upcoming, a regular recurring group event, or want to buy vouchers to give as gifts to your employees, customers, or happy homeowners (looking at you realtors), these are some great options to consider.

Learn more

Until next time,

The HiveThink Team

🟢🟢 P.S. Check out this short episode of Startup Heroes where we hear from Nate Tucker and Dillan Whisenant on what to expect from the Green Eyes Festival they’re creating. You can listen to it here!

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