- Business Buzz 🐝
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- Monday, Feb, 5th
Monday, Feb, 5th
🐝 The Business Buzz ☕️
Happy Monday!
We’ll get right into the Business Buzz with A Helpful Trend, Tip, Tool, and
a Hot Take from HiveThink to help you this week right after a quick reminder to our Chattanooga friends that this Friday, February 9th is Coffee Break, our monthly community building event.
Details:
Friday, February 9th 8:30am - 10:00am
Barking Legs Theater
1307 Dodds Ave, Chattanooga, TN 37404
It's free and open to everyone, so bring a friend!
Want to learn more about Coffee Break and also get a sneak peak into the lineup of this month’s artist, musician, nonprofit, resource, and panelists?
Visit the website below.
01 HiveTrend - The Eternal Marketing Question
🤖 Using AI for marketing is a MAJOR trend, and it makes sense why.
Marketing is hard, but AI is an easy button. People love easy buttons.
🔘 So, what’s the big deal? Let’s press the button and find out.
The problem with this is best illustrated by this quote from The Incredibles, “If everyone’s super, then no one will be” - Syndrome.
AI has raised the bar on marketing. What used to be Incredible is now the norm.
🟪🐄 Which brings us to the timeless question of marketing;
“How do we stand out?”
And how do we still get to get some of the easy button benefits?
Scroll on to our HiveTip for three different paths you can take to do just that.
This edition of The Business Buzz is sponsored by (Be)Caffeinated’s catering and bulk coffee voucher options.
Whether you have a special gathering upcoming, a regular recurring group event, or want to buy vouchers to give as gifts to your employees, customers, or happy homeowners (looking at you realtors), these are some great options to consider.
02 HiveTip - Choose Your Path
Marketing is a choose-your-own-adventure game where you decide how you want to stand out.
Consider this your character creation screen and you have three different roles you can play.
⚔️ 01 The Willful Warrior - “Same, but better.” ⚔️
Find content and marketing leaders in your industry. Study what they do. Master it. Then, ask yourself how their content could be better. Make that.
Become better than the best.
🧙♂️ 02 The Wily Wizard - “Same, with a twist.” 🧙♀️
Master the base skills and content types, but as you do, ask yourself how you can be different.
If all the industry leaders had tables set up in a room, what could you do to convey that you are not only a trusted professional, but that you have something special about you? Something that will cause your ideal audience to choose you even if the other guys’ are “technically the biggest and best?”
🥷 03 The Rebellious Rogue - “Completely different, with maybe the slightest bit of the same.” 🥷
For this one, go wildly different than everyone. There are a couple of ways to position this one.
One option, see what the crowd is doing and do the exact opposite.
Second, just focus on what excites you, and double down on what works as you go. If you go this route and want to go all the way rogue, you might benefit from going on a content fast from your industry. Use your content consumption and research time following creators in completely different fields to spark unique ideas.
🧗♀️ So, we presented three roles to you, but it’s your adventure. If one of these doesn’t fit you, break off the beaten path and build your marketing character from scratch.
Happy adventuring!
03 HiveTool - Too Many Tabs Open, But Don’t Want To Close Them? Check this out.
In most internet browsers, there are ways to group tabs and label them.
🗂️ For those of us that have so many tabs up at a time that they turn into little brand icons, this is a lifesaver.
Here’s an article we found that shows you how to do this on Chrome, Firefox, Safari, Edge, and Brave:
04 HiveTake - What It Takes
If you work hard but never evaluate and improve, you have a shot at winning.
🎤 You could also become that singer at American Idol who’s been trying for decades and never getting better.
If you just evaluate and improve your knowledge without ever doing the thing, then you are a hobbyist.
🚲 Become like the pedals of a bike.
Do stuff.
Evaluate and improve.
Do more.
Evaluate and improve more.
♾️ This is the infinite 2-step plan to success in anything.
Until next time,
The HiveThink Team
P.S. If you’re interested in learning about being a business sponsor for Coffee Break, reply to this email letting us know and we’ll reach out to give you more info.
Being a sponsor helps us keep the coffee, pastries, and music flowing while giving you a spotlight to share your business in front of a room full of neat people in the community.
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