Monday, January 29th

Happy Monday!

Here’s the Business Buzz with A Helpful Trend, Tip, Tool, and

a Hot Take from HiveThink to help you this week.

01 HiveTrend - Spotify Daylists

☀️ Spotify's got a new thing called "Daylists." They're special playlists that change during the day.

Searches for Daylists went up 20,000% in a week.  But, surprise, they've been around since September. Many people are now sharing them on their Instagram Stories.

🧊 Your Daylist is unique, with fun names. Mine at the moment of writing this is “chill smooth Wednesday afternoon”.  

For small business owners or professionals, here's a tip: share your Daylists to connect with your audience on social media in a fun and personalized way!

02 HiveTip - Want To Make Content That Balances Art and Marketing? Do this.

🤳 To find the sweet spot between content you enjoy making and content that works for others, find the intersection between these three things:

1. The type of content you’re proud to make.

2. What resonates with your ideal audience.

3. What is working for the algorithm right now.

Good luck!

03 HiveTool - Mailchimp

📰 If you don’t have an email newsletter, maybe it’s time to start.

Why? Algorithms change, but email inboxes are reliable.

If you’re willing to take the time to create valuable newsletters, it’s a powerful way to stay connected to your ideal people.

To illustrate that point (and not at all to humbly brag on ourselves), here are the open rates for our newsletters since the beginning:

10/23/2023 - 72.7%

11/06/2023 - 69.2%

11/13/2023 - 70.6%

11/20/2023 - 69.1%

11/27/2023 - 71.4%

12/04/2023 - 66.4%

12/11/2023 - 75%

12/18/2023 - 75%

12/25/2023 - 59%

01/01/2024 - 67.9%

01/08/2024 - 81%

01/16/2024 - 70%

01/22/2024 - 75.6%

On the majority of social platforms, most of your content is shown to just a segment of your followers. Then, depending on how that content performed, it will push it to more of your followers or let the content die.

With a newsletter, it’s sent to everyone on your list.

If you’re looking to try your hand at newsletters, try the free Mailchimp plan. We loved it, and then upgraded later.

P.S. We didn’t get paid to say that. 😉

04 HiveTake - Say What You Mean

🎣 One of the worst feelings is when someone baits and switches you. This is especially true in the world of business.

If you’re green to the world of trying to find clients, it can be easy to unintentionally do this.

So, how do we make it easy to avoid doing this?

Say what you mean.

When your goal is to sell, sell.

When your goal is to connect, connect.

Until next time,

The HiveThink Team

P.S. We took a week off of our podcast, but if you missed our podcast from last week on Managing Crisis Moments As Leaders you can listen to it here!

Copyright (C) " target="_blank">unsubscribe