Monday, Nov. 13

🐝 The Business Buzz ☕️

Happy Monday!

Here’s the Business Buzz with A Helpful Trend, Tip, Tool, and

a Hot Take from HiveThink to help you this week…

01 HiveTrend - Veteran’s Day & Grinch Videos

What’s big on TikTok usually leads to what’s big over on Instagram in just a bit, so here are two things blowing up right now.

#veteransday is the number 1 hashtag on TikTok. This is fairly normal to have a spike around a holiday. A good reminder to stay on top of making content for holidays!

#grinch is the number 2 hashtag on TikTok with lots of videos using filters of Grinch characters and using Grinch music to show how they are immediately getting into the Christmas spirit after Halloween (sorry Thanksgiving).

If you’re itching to decorate already for Christmas, then hopping on the #grinch trend may be the perfect excuse you’re looking for.

02 HiveTip - Thinking Strategic Versus Tactical

In the book, The Road Less Stupid by Keith Cunningham, he talks about how when aiming to grow most people jump straight into tactical solutions.

  • Hire more salespeople

  • Offer a special promotion

  • etc.

He shows the distinction between a tactical and strategic question with these two example questions.

TACTICAL: “What could we do to increase sales?”

STRATEGIC: “Why are our sales numbers not twice as big? What is the core obstacle preventing the doubling of our revenue?”

The first question is more likely to lead to a band-aid fix that is symptom-focused.

The second question is more likely to dealing with your actual problem, leading to a revolutionary change in your business.

03 HiveTool - Captions App for iPhone

If you want to easily make captions that look good and dynamic like this ->

Check out the app Captions for iPhone. It’s $9.99 a month and well worth it. Just place your clip in and it will automatically make captions that pop up, change rotation, and even add color variations on  important words.

Check Captions out here.

A good alternative if you don’t have a iPhone or want to edit on a desktop is Descript. It will do some auto-editing for you as well as captions. Very cool stuff. You can try it out for free, and if you like it there’s plans as low as $15/month ($12/month if paid annually).

Check Descript out here.

04 HiveTake - The Business Killer

Click on the post below to hear Chris’s hot take on what is the business killer.

hivethink

Don’t let complacency kill your business! 🚫 In the first episode of The Lean Canvas Method series, we discuss the two traits that we believe are key to success in business while also giving a preview of what we’re going to cover in this series. Watch or listen to the full episode now by clicking the link in our bio. Don’t miss out on this valuable information that can take your business to the next level. #TheLeanCanvasMethod #BusinessGrowth #Entrepreneurship #chattanoogasmallbusiness

Listen to the full podcast episode here.

Or watch the episode on YouTube here.

(Hot take section starts at 10:03)

BONUS HiveThoughts:

Networking is an important part of business. We’re curious about your thoughts on networking. Please fill out the survey below!

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Until next time,

The HiveThink Team

P.S. If you missed our latest podcast episode where we talk with Isaiah Williams of Omni Home Services, check it out here to listen on Spotify! Or if you prefer video check it out here! We talk about what it’s like to work with multiple brands under one parent company, the power of team work and finding good people, and a whole lot more!  

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