Tuesday, January 16th

Happy Tuesday!

Here’s the Business Buzz with A Helpful Trend, Tip, Tool, and

a Hot Take from HiveThink to help you this week.

01 HiveTrend - Capitalizing on Holiday Hype: A Marketing Opportunity

🤷🏻‍♂️ I don't know about you guys, but it seems to me like every year the holidays kick off earlier and stretch on longer.

Maybe it’s a response to having hard times (like a certain big thing that happened in 2020)?

Maybe people just want to have something happy to be excited about?

Maybe the big brands are trying to stir up sales?

Whatever the case: holidays are currently a big trend.

🌊 Riding the Holiday Wave

Fortunately, from a marketing perspective, this presents a good opportunity. By understanding this trend, we can strategically plan our content and ride those trends.

So, how do we make the most of this?

🗓️ 1. Advance Planning for Holiday-Themed Content: 

Embrace the early start and extended duration of holiday enthusiasm.

Even if you're not meticulous with long-term content planning, consider taking a closer look at the upcoming holidays for the year and keeping your eye out for other people doing holiday-themed content for inspiration.

😊 2. Help People Smile and Escape:

Recognize that if people are yearning for holidays, they are really yearning for positive vibes and a temporary escape from their everyday lives.

If your content can deliver this emotional connection, you stand a great chance of resonating with your audience.

Wrap UpEmbrace the opportunity to create holiday-themed content that resonates with your audience's desire for joy and escapism.

If you do this, there’s a good chance your content will connect with people in a meaningful way.

02 HiveTip - How To Actually Follow Through On Your Goals

Whether it's business, marketing, health, creativity, or any other domain, following through on goals is equally as important as setting them.

🤯 There’s a lot of advice on this topic, but it can be overwhelming to determine where you should begin.

Uncovering the First Step

🔎 While opinions may vary, I believe that the initial step for those who struggle with sticking to goals is to look inside themselves.

Ask yourself, your team, or your business the following question: What has stopped our progress in the past? If you can figure that out, then you can sift through all the advice out there with a better focus.

🎙️ A good place to start sifting is our latest episode of Startup Heroes all about this topic, released today. Click here to gain valuable insights on the journey from goal-setting to achievement.

03 HiveTool - Looking Back to Move Forward Better - 3 Questions

When looking back on your experiences, it's essential to learn from them and plan for the future.

Here's a straightforward framework with three questions to help guide your reflection and improvement:

✅ 1. What Worked?

Sometimes, we forget to celebrate our achievements. Just think about it - what if you not only recognized your achievements but also understood why they were successful? This way, you can intentionally repeat these successes in the future.

🚫 2. What Didn't Work?

Similarly, it's crucial to identify what didn't work and understand why it failed. This knowledge provides a strong foundation for creating a more successful plan moving forward.

🎯 3. What Improvements Can You Make Next?

Based on your answers to the previous two questions, create a list of improvements you want to make, prioritizing the most important ones. This ensures you're on a path to a more successful and fruitful future.

Answering these three simple questions can go a long way towards propelling you forward!

04 HiveTake - Remember These 2 Human Insights To Make Better Content

💓 Social Media is huge, yet people are lonelier than ever. Many fill some of that social void with parasocial relationships with content creators.

So what does this mean for marketing?

❷ To do better marketing with this in mind, keep two ideas front of mind when content planning.

01 If people actively follow you and engage with your content, there’s some level of friendship feelings likely built up. Respect that and remember to speak to that in your content.

02 Remember that some of your followers are online, scrolling, feeling alone, desiring some connection with a fellow human that “gets it”. Speak to them where they're at.

🫶 By doing these things, we not only can improve our marketing, but give a little jolt of humanity and care to the people that interact with you.

Until next time,

The HiveThink Team

P.S. We have a new episode of our podcast out all about Following Through On Your Goals, perfect for this time of year! Listen to it here!

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